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The 2012 election is a pitched battle with race at the center.

It may not be "polite" to say this, but far from an era of "post racialism", the United States is in a period of aggravated racial conflict. Though often denied and certainly more complex than the frontal racial confrontations of the past, race is the pivot of the tit-for-tat political struggle that has gripped the country for the past twelve years and, indeed, for decades prior.

Published in Community Organizing

[Click here to read Karlos Gauna Schmieder's Response to Makani]

I had a conversation a few years back with an organizer from the organization formerly known as ACORN. Just a few days before, the 2005 living wage ballot measure in Albuquerque had lost by less than two percent of the vote. The organizer was expressing her frustration that funders were "getting caught up" in resourcing communications strategies to mobilize mainstream audiences in response to the fact that the Albuquerque campaign was the first effort where opposition put money into media, testing a message that framed living wage as anti choice and impinging on workplace freedom. The media, in her analysis, was effective with the opposition but the coalition’s base of supporters was solid and the actual majority. They would have won, she believed, if they had resources for a few more organizers to get their folk to the polls.

Published in Communications

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